Sheung Wan, Hong Kong +852 3528 0806 Mon - Fri 9.00am - 6.00pm

Celebrates joyful street style and women's radiant authenticity

 

Hong Kong, March 6, 2026 — Parisian multi-brand boutique Rue Madame unveils its Spring/Summer collection "La Fille de la Rue" – a joyful Parisian street that lives in every woman's heart. "La Fille de la Rue" (The Street Girl) is a poetic ode to the modern woman who navigates the city with authenticity, transforming a classic French phrase into a warm celebration of her radiant confidence, playful individuality, and sunny street spirit.

This season, Rue Madame spotlights five distinctive brands – the bold, unisex denim-driven streetwear of Façon Jacmin; the artisanal Indian textile and handcraft of Mii; the century-old heritage of Molli luxury knitwear; the minimalist, coastal-meets-city aesthetic of St. Agni; and the modern reinterpretations of classics by Staud. Together, they embody the multifaceted spirit of "La Fille de la Rue", blending retro street energy and effortless casual wear with endless styling possibilities – inviting every woman to embrace her happy sunlit streets narrative with fearless individuality.

 

Façon Jacmin — La Fille de la Rue Sunny Street Confidence

Founded in 2016 by twin sisters Alexandra and Ségolène Jacmin, Belgian brand Façon Jacmin is a denim-only label celebrating the joyful craft of premium, authentic denim. Drawing inspiration from playful gender-bending silhouettes, the brand elegantly fuses traditional tailoring with cheerful streetwear details, artful distressing, and refined minimalism. Through confident oversized cuts and vibrant designs, Façon Jacmin radiates sunny assurance — perfectly capturing "La Fille de la Rue"'s spirited charm, the modern street girl who transforms city moments into her personal style celebration. Sustainability leaders, they embrace waterless denim, soft organic cotton, and a creative upcycling program crafting one-of-a-kind treasures from pre-loved materials.

     

Façon Jacmin SERENA Jacket

A masterful celebration of modern layering, the SERENA Jacket's playful trompe-l'œil in dark grey and light pink creates the effortless joy of two hoodies layered together. Crafted from premium Portuguese terry cotton for a luxuriously soft touch, its cozy boxy silhouette, charming double-hood detail, and relaxed dropped shoulders deliver sunny contemporary ease — perfect for "La Fille de la Rue"'s cheerful city strolls and weekend getaways.

 

Façon Jacmin MACFLY Denim Jacket

Expertly crafted from distinctive Italian coated denim, the MACFLY's relaxed fit shines with signature side seam pockets and front zipper closure. Seamlessly blending retro streetwear charm with versatile elegance, it flows happily from daytime meetings to evening gatherings — the street girl's radiant go-anywhere essential.


Façon Jacmin TIMOTHÉE Tank Top

This graceful wrap-style TIMOTHÉE Tank, cut from premium Portuguese cotton jersey, features a twisted front that elegantly wraps across the body, framing a dynamic crossed neckline. Contrasting slim shoulder straps and body-loving silhouette offer modern layering with sculptural poise — ideal for "La Fille de la Rue" crafting her signature sunny street-to-anywhere look.

 

Mii — La Fille de la Rue Bohemian Joy

Founded in 2012 by Lucie Bourreau and Bapan Dutta, French brand Mii captivates with its bold, vibrant prints that artfully blend abstract patterns and playful designs with poetic elegance and rich, sunlit colours. Seamlessly fusing India's exquisite traditional handicrafts with refined French design sensibility, Mii crafts inspired combinations that beautifully embody "La Fille de la Rue"'s free-spirited charm — celebrating the modern street girl's radiant authenticity and joyful energy as she dances through life's sunny city moments.

 
     

Mii PACO Gilet

Inspired by sun-drenched summer beaches, the Mii PACO Gilet transforms linen into a radiant canvas, joyfully capturing a happy beach scene of scattered deckchairs and playful crowds beneath golden sunshine. This sunny vacation spirit makes it a delightful standout for the "La Fille de la Rue" summer wardrobe. The natural texture of linen paired with exquisite embroidery adds luxurious tactile warmth, allowing the modern woman to shine with effortless, carefree elegance.


Mii GAIA Top and Mii MONA Skirt

A vibrant celebration of twelve cheerful colors with gracefully alternating stripes defines this set's fresh, modern geometric charm. The GAIA Top and MONA Skirt beautifully showcase upcycling artistry — delicate flowers laser-cut from previous collections' leftover fabrics, then lovingly hand-stitched by Indian artisans to create a blooming field-of-flowers effect. Each fabric flower dances atop slender glass bead stems, adding joyful texture and movement. These colorful blooms capture bright refreshing summer spirit — the perfect choice for "La Fille de la Rue" blending French romance with happy street style, inviting every woman to flourish with radiant individuality.

 

Molli — La Fille de la Rue Timeless Grace

The French knitwear maison Molli, founded in 1886 as a pioneer in fine knitted undergarments, quickly became renowned for the exceptional finesse and delicacy of its stitches. By the 1950s, its iconic newborn layette in signature garter-stitch knit was cherished across continents, establishing Molli as a gentle symbol of timeless elegance and softness. In 2014, Parisian entrepreneur Charlotte de Fayet lovingly revived this centennial house, bringing a contemporary ready-to-wear vision to its heritage. Each piece, crafted from premium Italian yarns using exclusive techniques that balance softness, comfort, and refined detail, beautifully reflects "La Fille de la Rue" — the street girl with graceful ease, quiet confidence, and a warm, composed charm.

 
   

Molli ÉTINCELLE Knit Top and COCKTAIL Fluid Skirt

Blending an ultra-modern denim effect with delicate origami knit, the ÉTINCELLE Top and COCKTAIL Skirt are spun from an extra-soft blend of pure wool and luxurious rayon yarns, creating a gentle, fluid drape. A clean round neckline and softly graded textures shape an elegant silhouette that moves effortlessly from daytime dressing to relaxed evening occasions. This harmonious set captures the versatile charm of "La Fille de la Rue", allowing modern women to feel polished, comfortable, and quietly radiant throughout their day.


Molli ÉVEIL Knit Tank Top and COCKTAIL Fluid Knit Skirt

In a tender palette of Naturel-Rose and white, the ÉVEIL Tank Top and COCKTAIL Skirt showcase Molli’s signature origami knit, offering rich yet subtle dimension. The tank features a seersucker-inspired knit in pure wool and rayon, while ribbed textures and a playful ruffled waist on the skirt gently define the silhouette. Multicoloured yarns add soft visual depth, exuding refined sophistication that glides seamlessly from brunch to evening gatherings — a warm, graceful expression of "La Fille de la Rue" at her most serene and confident.

 

St. Agni — La Fille de la Rue Timeless Minimalism

Australian brand St. Agni crafts contemporary wardrobes through thoughtful design and precise tailoring, embracing a minimalist aesthetic that feels both familiar and fresh. With classic silhouettes, soft neutral palettes, and versatile staples, St. Agni creates enduring, sustainable pieces that bring quiet joy to daily dressing. Deeply committed to ethical practices and social responsibility, the brand ensures fair treatment across its supply chain while maintaining warm transparency with customers. Through eco-conscious materials and mindful production, St. Agni beautifully complements "La Fille de la Rue" — celebrating the street girl's graceful confidence with timeless, comforting elegance.

   

St. Agni Bustier Top

The Bustier Top features a clean square neckline, fitted bodice with center bust seam, and subtle front-and-back panel detailing that shapes a polished, flattering silhouette. Perfectly paired with flowing trousers for relaxed daytime style or as part of a cohesive evening look, this versatile piece carries the modern woman effortlessly from office hours to social gatherings — embodying "La Fille de la Rue"'s warm, composed confidence.


St. Agni Tailored Square Neck Mini Dress
This Tailored Square Neck Mini Dress offers a refined mini-length silhouette, crafted from 100% linen and lined with breathable Tencel Lyocell for all-day comfort and luxurious hand feel. Thoughtful front and back dart detailing gently defines an elegant shape, blending minimalist lines with sophisticated ease. It reveals the street girl's quiet strength and genuine charm — ideal for "La Fille de la Rue" moving gracefully through her sunlit city days.

 

Staud — La Fille de la Rue Effortless Joy

Founded in 2015, American brand Staud delights with its fresh take on classic styles, lovingly crafted in Los Angeles factories using local sourcing. Staud offers sophisticated yet approachable luxury for women who cherish timeless elegance, exceptional craftsmanship, and distinctive, forward-thinking design. Gracefully blending vintage charm with contemporary ease through thoughtful details, Staud celebrates the happy intersection of heritage and innovation. By inspiring women to discover originality and delight through elevated style, Staud beautifully captures "La Fille de la Rue" — the modern street girl's radiant confidence and warm, playful sophistication.

   

Staud SKYLA Dress

The SKYLA Dress features a classic boat neckline with a modern dropped waist, bringing fresh energy to traditional silhouettes through delicate stitched belt detailing. Crafted from comfortable stretch suiting, this versatile piece moves gracefully with you while maintaining its polished shape, carrying "La Fille de la Rue" effortlessly through her sunlit city days with quiet confidence and contemporary charm.


Staud WELLS Dress

Crafted from lightweight cotton poplin, the WELLS Dress showcases corset-style panel construction that gently defines a flattering waistline with a flowing midi-length A-line skirt. Perfect for daily adventures or special moments, this piece radiates poised elegance, beautifully embodying "La Fille de la Rue"'s genuine warmth and feminine grace.

Official Website and Online Shop:
https://ruemadame.com/ 

 

Rue Madame Hong Kong Locations:

 

Shop No. 233&233A, Level 2, K11 Musea, Victoria Dockside, 18 Salisbury Road, Tsim Sha Tsui

+852 3188 1087

Shop 3082A, Podium Level 3, ifc Mall, Central

+852 2234 7880

Shop 115, 1/F, Lee Garden Two, 28 Yun Ping Road, Causeway Bay       

+852 2972 2021

@ruemadameworld

 

 

About RUE MADAME 

Rue Madame is a curated Parisian multi‑brand boutique in Hong Kong, mainland China and Singapore, specialising in contemporary fashion and warm, personalised service, with weekly new arrivals in store and online. We handpick limited quantities from over 100 French and international designers’ brands, acting as a bridge for brands that are often not yet available in Asia. Our mission is to bring fashion happiness to every woman, offering a unique edit of chic, wearable pieces that help her feel confident, empowered and effortlessly stylish.

 

About RUE MADAME FASHION GROUP

Rue Madame Fashion Group (RMFG) was founded in 2010 by Ariane Zagury and is dedicated to bringing leading European fashion brands to Asia, including American Vintage, Gerard Darel, Hobbs, Jonak and Phase Eight, while also operating multi brand boutiques under the Rue Madame and Clémence by Rue Madame names. As of 2026, the Group has expanded across Hong Kong, Mainland China, Macau and Singapore, with nearly 50 retail points and a growing presence on 5 online platforms.



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For Media Enquiries,

Best Crew PR

Diana Tang 

Tel: 9199 6723

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Vincy Wong 

Tel: 6874 6057 

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Rue Madame Fashion Group

Rachel Siu 

Tel: 3528 0031

5498 8966

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Boots and refined details for effortless city elegance

 

Hong Kong, December 18, 2025 — French women’s footwear brand Jonak spotlights a line-up of sleek, leg-lengthening boots as the modern woman’s must-have style allies, offering chic, wearable options for city life from day to night. Inspired by Salle Labrouste, the iconic reading room of the Paris Library, the collection translates its wood, leather, and paper tones into boots and classic silhouettes with a distinctly bookish, urban mood. Each pair is conceived as a “chapter” in a woman’s wardrobe story – from office hours to weekend strolls and evening gatherings – combining elegance, comfort, and everyday versatility.

  


Founded in 1964 by Marcel and Josette Nakam in Saint-Germain-des-Prés, Paris, Jonak has built its reputation on European-made leather footwear that balances fashion-forward design with refined simplicity and effortless Parisian elegance. With over 100 boutiques worldwide, the brand holds a strong position in the women’s footwear market and is often considered an essential in the French woman’s shoe wardrobe. Jonak continues to pursue innovation and value, using premium materials and meticulous craftsmanship to create designs that are both stylish and accessible.

  

With boots as the main protagonists, Jonak explores a palette of deep black, brown, cognac, and burgundy, echoing the rich tones of library wood, bindings, and aged pages. Knee-high and ankle styles are crafted in smooth leather, snake-effect embossing, and plush velvet, anchored by stable platforms and comfortable heels that visually elongate the legs while supporting all-day wear. Perfect with knit dresses, short skirts, or tailored trousers, these boots move seamlessly between the office, dinners, and off-duty occasions, making them ideal style staples for Hong Kong’s cooler days and nights.

 

Boots – Urban Adventure Chapter


VENDOME Platform Boots

(Brown velvet)
HK$3,080


BETINA Platform Boots

(Chocolate distressed leather)
HK$3,200

DIEMA Thin-Heeled Pointed-Toe Boots

(Black leather)

HK$2,970

DELEA Boots

(Dark taupe velvet)

HK$2,860


BORG Ankle Boots

(Black and white reptile leather)
HK$2,190

ARGENTAT Ankle Boots

(Kaki velvet)
HK$1,960

DJAMENA Ankle Boots

(Black leather)
HK$2,410


BENICIO Ankle Boots

(Aged chocolate leather)
HK$2,640

 

         

 

Crafted in sumptuous brown velvet, the VENDOME Knee-High Platform Boots unite elevated design with comfort, featuring a Portuguese-made leather lining and insole. The sleek, leg-hugging shaft creates a streamlined silhouette, while an 8 cm block heel paired with a subtle platform offers added height without sacrificing stability. Perfectly matched with knit dresses, mini skirts, or tailored shorts, the VENDOME Boots are designed to follow the wearer from daytime city explorations to evening engagements – an unmissable statement for boot lovers.

 

The BORG ankle boot makes a striking impression with bold black-and-white snake-print leather sourced from Spain. Its slim 6 cm heel and elongated profile visually lengthen the leg, while the close-fitting ankle shaft ensures effortless pairing with tailored pants, skirts, or dresses. The distinctive snake texture injects energy and attitude into any look, ensuring the wearer stands out at dinners, events, and festive gatherings – a distinctive gift for fashion enthusiasts with a strong sense of individuality.

 

Jonak also introduces a strong line-up of sleek leather boots for a refined city look. The DJAMENA heeled boots in black leather feature elegant topstitching and a mid-height heel, offering everyday sophistication that works equally well with sharp tailoring or fluid midi skirts. DIEMA, a thin-heeled pointed-toe boot in smooth black leather, delivers a bold yet polished silhouette with a slender 7 cm heel and streamlined shaft, perfect for elongating the leg under dresses or cropped trousers.

DELEA plays with visible stitching and a pointed toe to create a structured effect, ideal for women who favour clean lines and a contemporary edge. ARGENTAT, an oval-toe ankle boot, offers a softer, rounded profile and easy ankle height, making it a versatile option for pairing with denim, culottes, or straight-leg pants. BETINA and BENICIO showcase platform constructions and higher heels, bringing a fashion-forward attitude to the range; their elevated soles add height and presence while maintaining stability, making them ideal for evenings out and statement-making looks.

 

Loafers – City Chapter


DENORA Loafers

(Brown / Black)
HK$1,960


DUEDI Loafers

(Burgundy / Black)
HK$1,740

DRACULA Loafers

(Cognac)
HK$1,630


ALFI Loafers

(Brown velvet)
HK$1,680


DAMANDE Loafers

(Brown velvet)
HK$1,850

       

 

Beyond boots, Jonak’s signature loafers bring polished preppy flair to everyday dressing. Crafted in Portugal from premium calf leather with leather lining and a goat-leather insole, the DENORA and DUEDI loafers showcase the brand’s refined craftsmanship; DENORA features a sleek silver buckle for subtle shine, while DUEDI is finished with Jonak’s signature double “JJ” emblem for added sophistication.

 

The DRACULA, ALFI, and DAMANDE loafers come in supple velvet for an understated, luxurious feel that pairs effortlessly with knitwear. With comfortable 1.5 cm – 2 cm heels and classic round or almond toes, they style easily with tailored trousers, midi skirts, or dresses, while details such as ALFI’s serrated platform sole and DAMANDE’s traditional tassels add personality and timeless elegance.

 

Mary Janes and Ballerinas – Elegant Chapters


DELOU Mary Jane


(Burgundy/ brown velvet)

HK$1,630


ALIENOR Mary Jane


(Burgundy)

HK$1,520


DITTUS Mary Jane


(Burgundy)

HK$1,680


DEESSE Ballerina

(Khaki velvet / burgundy velvet / dark brown velvet)
HK$1,520


DELIOTT Ballerina

(Burgundy velvet)
HK$1,960

       

 

Mary Janes and ballerinas bring a softer, feminine dimension to the story. The DELOU, ALIENOR, and DITTUS Mary Janes are crafted in responsibly audited European workshops in Portugal, using luxurious materials such as shimmering burgundy patent leather and cozy brown velvet. Each pair features a supple leather lining, goat-leather insole, and a 5 cm – 5.5 cm low block heel with a square toe, balancing retro charm and modern chic for dresses or wide-leg trousers.

 

Jonak’s ballerinas are tailored for everyday ease with a refined touch. Crafted from plush velvet with an adjustable single-strap buckle, they subtly echo vintage Mary Jane charm. The DEESSE Ballerina comes in khaki, burgundy, and deep brown to pair effortlessly with denim and knitwear, while the DELIOTT Ballerina is finished with delicate metal studs for a jewel-like highlight and a subtle rock-chic twist.

 

Anchored in statement boots and complemented by classic loafers, Mary Janes, and ballerinas, Jonak offers Hong Kong women styling inspiration that suits the local climate while preserving a distinctly Parisian elegance. Whether on mildly cool days or in the depths of winter, there is always a perfectly balanced pair of Jonak shoes to complete the look and add a defining finishing touch.

 

For more information, please visit: https://ruemadame.com/collections/jonak

 

Jonak Hong Kong Location

 

Shop No.225, Level 2, K11 Musea, Victoria Dockside, 18 Salisbury Road, Tsim Sha Tsui, Hong Kong

+852 3460 5519

Shop 521B, 5/F, Times Square, Causeway Bay, Hong Kong

+852 3705 0204

@jonak

 

About JONAK

Founded in 1964 by Marcel and Josette Nakam in Saint-Germain-des-Prés, Paris, Jonak emphasizes exceptional craftsmanship, thoughtful simplicity, and inspired creations that balance innovation with affordable pricing. With over 100 stores worldwide, Jonak has secured a place in the fashion industry and is considered an influential leader in women's footwear. A pair of Jonak shoes is essential for every French woman. Today, the founders’ grandchildren continue to enrich and structure Jonak’s DNA, ensuring the brand remains a family business with a united clan encompassing family members, collaborators, and workshops.

About RUE MADAME FASHION GROUP

Rue Madame Fashion Group (RMFG) was founded in 2010 by Ariane Zagury and is dedicated to bringing leading European fashion brands to Asia, including American Vintage, Gerard Darel, Hobbs, Jonak and Phase Eight, while also operating multi brand boutiques under the Rue Madame and Clémence by Rue Madame names. As of 2025, the Group has expanded across Hong Kong, Mainland China, Macau and Singapore, with nearly 50 retail points and a growing presence on 5 online platforms.

 

 

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For Media Enquiries,

Best Crew PR

Diana Tang

Tel: 9199 6723

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Vincy Wong

Tel: 6874 6057

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Rue Madame Fashion Group

Rachel Siu

Tel: 3528 0031/

5498 8966

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

 

 

 

Showcasing a perfect physique where fashionable design meets the spirit of “teamwork” and “sportsmanship”

 

Hong Kong, 19 November 2025 — Since 2005, the famous French fashion brand American Vintage has developed a unique universe with its iconic style that goes far beyond its women’s, men’s, and children’s wardrobe. The design team aimed to reflect the brand's consistent core values, encouraging physical health and mental well-being, as well as promoting the concepts of "teamwork" and "sportsmanship,". American Vintage is launching its first-ever sports collection for adults, offering a range of comfortable, well-fitting sportswear that allows you to dress with unrestrained freedom and showcase an effortless chic for any sporting occasion.

 

Michaël Azoulay founded the American Vintage brand in Marseille in 2005, inspired by the United States. He was struck by the vast open spaces and the relaxed atmosphere they create, leading him to redesign the most timeless basic, the T-shirt. Since its inception, American Vintage has been dedicated to creating sleek, comfortable, and effortlessly wearable pieces designed as wardrobe staples for all seasons. Bold colors, distinctive prints, patchwork details, and soft fabrics have become the brand’s signature, capturing an easygoing spirit while empowering individuals to express their unique styles. More than just clothing, American Vintage embodies an authentic and refined approach to everyday living.

 

The American Vintage adult sports collection adheres to exquisite craftsmanship, focusing on premium materials and comfortable tailoring. Inspired by retro and contemporary styles, it injects the brand's classic elements into a series of activewear, including sports bras, sports T-shirts, sports sweatshirts, and leggings. This creates a modern, stylish look, showing that even activewear can be fashionable. To pay homage to the brand, the activewear infuses the brand's founding year "05" logo in different places, and also features the "American Vintage Sports Club" wording, which appears for the first time, reflecting two of the brand’s core values: "teamwork" and "sportsmanship." In terms of colors, The sports collection uses the brand’s signature colors, including mineral tones, warm hues, and pop shades. In terms of materials, lightweight, breathable, and stretchable fabrics have been selected, including nylon, spandex, and polyester. These allow you to move freely, stay cool and comfortable during exercise, it's definitely become a must-have item for sporting occasions.


The new American Vintage sports collection is available online, selected American Vintage stores in Hong Kong and selected American Vintage stores Macau from now. The selected Hong Kong American Vintage store locations are K11 Musea, Pacific Place, Times Square and Fashion Walk, while the selected Macau store location is Shoppes at Venetian.

 

For more information, please visit:
https://www.americanvintage-store.com/hk/

 

 

Exclusive American Vintage Sports Collection Selected Store Locations (Hong Kong)

 

Shop No.221, Level 2, K11 Musea, Victoria Dockside, 18 Salisbury Road, Tsim Sha Tsui, Hong Kong

+852 3542 5767

Shop 135, Level 1, Pacific Place, 88 Queensway, Admiralty, Hong Kong

+852 3521 0115

Shop 517-518, 5/F, Times Square, Causeway Bay, Hong Kong

+852 2988 1366

Shop B, G/F, Fashion Walk, Causeway Bay, Hong Kong

+852 2788 0722

 

 

Exclusive American Vintage Sports Collection Selected Store Locations (Macau)

 

Shop 915, Grand Canal Street, Level 3, Shoppes at Venetian, Macau

+853 2882 8041

 

 

@americanvintage_officiel
@
americanvintage_men

@americanvintage.hksg

 

 

 

 

About AMERICAN VINTAGE

In 2005, young Marseille entrepreneur, Michaël Azoulay, founded American Vintage. Inspired by his trips to the United States, he crafted the brand identity around freedom of spirit. An ode to simplicity and authenticity, American Vintage’s trademark style is underpinned by casual cuts and a nuanced colour range. Its signature MAS Supima Basic T-shirt collection has led to a mini-revolution in the world of fashion, transforming the T-shirt from a daily essential into a collection piece.


About RUE MADAME FASHION GROUP

Rue Madame Fashion Group (RMFG) was founded in 2010 by Ariane Zagury, dedicated to presenting top European and Asian fashion brands, including American Vintage, Hobbs, Phase Eight, Gerard Darel, Sweaty Betty and Jonak, and operating multi-brand fashion stores under the Rue Madame name. As of 2025, the business has expanded across Hong Kong, China, and Singapore, with over 40 retail points and 4 online platforms.


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For Media Enquiries,

Best Crew PR

Diana Tang

Tel: 9199 6723

  Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Vincy Wong

Tel: 6874 6057

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Rue Madame Fashion Group

Rachel Siu

Tel: 3528 0031/

5498 8966

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

 

 

A Fresh Take on Modern French Elegance
Grand Opening of New Boutique at Lee Garden Two, Causeway Bay


Hong Kong, October 28, 2025 — Gerard Darel, the iconic French fashion house founded in 1971 by Danièle and Gérard Darel in Paris, is synonymous with Parisian elegance and modern femininity. Celebrated worldwide for its superb craftsmanship and minimalist sophistication, the brand enjoys a devoted global following with boutiques spanning key fashion capitals.

 

Gerard Darel proudly announces the grand opening of its newest boutique at Lee Garden Two,  Causeway Bay. This prime location underscores the brand’s commitment to offering an elevated shopping experience to Hong Kong’s discerning customers. The opening coincides with the launch of the Fall/Winter 2025 collection, which reinterprets seasonal essentials with a fresh, trend-forward yet timeless elegance—perfectly capturing the art of Fall/Winter style.

 

Gerard Darel’s design philosophy centers on timeless, quality craftsmanship, and effortlessly sophisticated femininity. The brand crafts understated luxury pieces combining classic Parisian elegance with contemporary relevance across ready-to-wear, leather goods, jewelry, and footwear. Celebrating the chic, natural, and versatile spirit of the Parisian woman, Gerard Darel’s collections transcend seasons to become wardrobe staples, securing the brand’ stature as a benchmark of accessible luxury.

 

This Fall/Winter, Gerard Darel continues its legacy of timeless design with a refined selection that reflects enduring style. The collection highlights include signature handbags such as the iconic 24H, its smaller counterpart the 18H, and the elegant Lady bag, alongside the legendary Anna jeans and the refined leather garments. Each piece echoes French elegance through a blend of classic heritage and modern sensibility, reflecting the season’s warmth and sophistication with effortless grace.

 

                                             

24H Bag

The 24H Bag epitomizes the brand’s dedication to combining style and practicality. Crafted from high-quality supple leather, meticulously finished in Parisian ateliers, it features a minimalist rounded silhouette enhanced by playful details like a drawstring closure. Inside, multiple zipped compartments provide organized storage, all while maintaining a lightweight, sleek design suitable for any occasion. The Fall/Winter 2025 updates bring richer materials, refined metallic accents, and a more versatile interior layout, ensuring it remains a timeless companion for confident, independent women.

 

                                                                  

18H Bag


The 18H Bag, inspired by the legendary 24H Bag but in a more compact size, is an instant favorite thanks to its perfect everyday dimensions. Made from premium sheepskin with a distinctive bubbled texture, it offers softness, durability, and lightweight ease. Its versatile design includes magnetic closure and can be styled as a handbag, shoulder bag, or crossbody, with practical compartments making it an elegant accessory for modern living. The Fall/Winter 2025 version introduces richer color layering and enhanced metallic details, perfectly blending classic elegance with contemporary fashion.



                                                                         

Lady Bag

The Lady Bag refined sophistication with everyday practicality. Crafted from supple, lightweight sheepskin leather known for durability and a beautiful natural texture, its well-proportioned size accommodates essentials without compromising style. Smooth suede and fine-grain leather contrast to create rich textures enriched with new colors and metallic accents in Fall/Winter 2025, emphasizing French elegance and versatile charm. Design for comfort and portability, it is the quintessential companion for professional and casual settings alike.

 

 

                                                                            

Anna Jeans

The Anna Jeans remain a signature item, embodying the brand's storytelling of vintage French elegance. Made from organic and recycled cotton, they represent a commitment to sustainability without sacrificing style.  Inspired by the flare styles of the 70s, the Anna Jeans feature high waistcuts, flared legs, fringed hems, and subtle “GD” embroidery, blending retro spirit with modern tailoring. For Fall/Winter 2025, new textures like soft corduroy and two-tone panels add depth while maintaining comfort and flattering silhouettes.

 

Gerard Darel’s leather garment collection is crafted from premium, sustainable leathers with meticulous details — stitching, hardware, and cuts creating both elegance and function. Fall/Winter 2025 highlights include a burgundy fitted jacket with classic tailoring and a bold black oversized leather piece, blending suede and smooth leather to evoke urban energy and Parisian street cool. These pieces combine quality and durability, empowering wearers with confidence for the season.

 


For more information, please visit: https://ruemadame.com/collections/gerard-darel

 

 

Gerard Darel Hong Kong Location:

 

Shop 110, Lee Garden Two, 28 Yun Ping Road, Causeway Bay

+852 6691 6182

Shop 35, 2/F, New Wing SOGO, 555 Hennessy Rd, Causeway Bay                                 

+852 2831 8504

Shop 07, 2/F, Tower 1, The Twins, 12 Concorde Road, Kai Tak

+852 2210 0135

@gerarddarel

 

 

 

About GERARD DAREL

Danièle and Gerard Darel founded the Gerard Darel house in France, in 1971. Behind the Gerard Darel  style, there is a true tradition of excellence. Selection of fabrics and skins, work on the fallen and the  fluidity of the cuts, care taken with the quality of the finishes.

About RUE MADAME FASHION GROUP

Rue Madame Fashion Group (RMFG) was founded in 2010 by Ariane Zagury, dedicated to presenting top European and Asian fashion brands, including American Vintage, Hobbs, Phase Eight, Gerard Darel, Sweaty Betty and Jonak, and operating multi-brand fashion stores under the Rue Madame and Clémence by Rue Madame name. As of 2025, the business has expanded across Hong Kong, China, and Singapore, with over 40 retail points and 4 online platforms.

 

 

-Ends-

 

 

For Media Enquiries,

Best Crew PR

Diana Tang

Tel: 9199 6723

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Vincy Wong

Tel: 6874 6057

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Rue Madame Fashion Group

Rachel Siu

Tel: 3528 0031/

5498 8966

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Six New Brands Perfectly Embody The “Work Hard, Play Hard” Spirit

 

Hong Kong, October 9, 2025 —Clémence by Rue Madame is a fashion select store that continues to redefine what this concept means in Asia by blending Parisian spirit, neighbourhood warmth, and a stage for emerging designers.  In just a few years, it has expanded to six boutiques across Hong Kong. More than a store, Clémence brings honest fashion from around the world right to your doorstep, brightening your day with carefully handpicked pieces from hundreds of emerging brands—curated just for you. The brand captures the vibrant spirit of confident, modern women with a youthful edge and dynamic lifestyle.  For Fall/Winter, Clémence curates a line-up of emerging brands, interpreting the “Work Hard, Play Hard” lifestyle with stylish pieces that promote a balance between professional ambition and personal enjoyment.  Throughout, Clémence remains accessible in attitude, pricing, and store environment, making discovery effortless for every discerning customer.

 

 

Clémence embodies classic style with a forever young and fun-loving spirit, freshening up the modern women’s wardrobe. As your fashion’s friendly neighbour, the brand offers accessible, stylish pieces.

 

Founded by women for women, Clémence upholds a refined yet approachable ethos, acting like a close friend who helps discover iconic and timeless fashion staples. Clémence is the store where you discover something new every week — pieces that effortlessly carry you from office to dinner with friends. Ultimately, Clémence is becoming the friendly neighbor connecting you to the fashion world, combining style, quality, and warmth to enrich the lifestyle of modern women.

  

Clémence cares deeply for its customers, promoting wellness for body and mind. The dynamic lifestyle balance embodied by “Work Hard, Play Hard” takes centre stage in the FW25 collection, encouraging individuals to put their best effort into their careers while also prioritising time for relaxation and play to maintain overall happiness and health.

 

Clémence’s brand philosophy aligns seamlessly with the “Work Hard, Play Hard” theme, reflecting a commitment to quality, authenticity and versatility. The collection features pieces perfect for both focused workdays and lively, carefree moments, allowing women to express their individuality whether at the office or enjoying leisure time. By blending serious and playful elements, the FW25 collection captures the energy of the brand. It embraces both the seriousness of “working hard” through fashion innovation, and the joyfulness and boldness of “playing hard” with new-in brands that lead trends and inspire creativity — reflecting the lifestyle of modern women.

 

This season features six exciting new brands, including Bobo Choses, Dr. Bloom, Indi & Cold, Sienne, Tiny Big Sister, and Damson Madder. Each brand brings fresh, cutting-edge style, craftsmanship, and creativity that complement Clémence’s vision, blending fashion with function to offer both productivity and personal style for fashion-forward urban women.

 

Playful Prints - Bobo Choses

Work Hard

             

Bobo Choses Relaxed Fit Pants (Navy Blue)

HK$1,690

Play Hard

Bobo Choses Color Block Cardigan (Multi)

HK$1,990

Founded in Barcelona in 2009, Bobo Choses began as a children’s label before expanding into womenswear. Known for its whimsical designs, bold colors and graphic prints, the brand draws inspiration from childhood play and everyday discovery, to celebrate joy and curiosity.

 

The Fall/Winter collection blends vibrant motifs with soft hues, combining comfort and functionality for all ages. From relaxed tees and colorful skirts to statement outerwear and accessories, each piece reflects a carefree, playful spirit. Sustainability remains central to the brand’s ethos, with organic cotton and eco-friendly materials used throughout. Bobo Choses is the go-to brand for style-conscious consumers who value creativity and environmental responsibility.

 

  Colorful Joy - Dr. Bloom

Work Hard

DR BLOOM Cute Skirt (Khaki)

HK$1,490

Play Hard

DR BLOOM Fun Shirt (Pink)

HK$990

Established in Barcelona in 2012, Dr. Bloom is known for its exuberant use of color and playful aesthetic. Through bold, expressive palettes, the brand encourages women to embrace positivity, creativity and courage, believing that color can uplift moods and become part of one’s identity.  Dr. Bloom is a vibrant and sophisticated women’s fashion brand.

 

This season’s theme, “Discovery,” symbolises a journey of delightful exploration. The Fall/Winter collection fuses vivid colors with imaginative prints, modern tailoring and soft fabrics, showcasing the multifaceted charm of women and their pursuit of freedom. A perfect combination of fashion and art, the wardrobe essentials empower modern women to face life’s challenges with flair.

 

 

Conscious Cool - Indi & Cold

Work Hard

INDI & COLD Twill Overshirt (Oliva)

HK$1,490

Play Hard

INDI & COLD Teddy Plaid Vest (Oliva)

HK1,290

Founded in Spain in 2012, Indi & Cold champions authenticity through diverse fashion, helping women express their true selves and define their own attitude.  The brand integrates high-performance SeaWool — an antibacterial, odor-resistant, anti-mould, UV-protective, warm and highly elastic yarn made from seashell waste — to reduce its carbon footprint and promote sustainable practices.

 

This season’s collection is themed “Misty Waves”, drawing inspiration from the ocean’s haze and shimmer. Grey-blue tones are used to induce serenity. Flowing lines and lightweight textures sculpt soft silhouettes, while functional fabrics ensure warmth and comfort. The collection reflects the brand’s commitment to elegance, self-expression and conscious living — making it an ideal choice for women seeking both style and substance.

 

Modern Femininity - Sienne

Work Hard

SIENNE Anne Mohair Cardigan (Red)

HK$1,890

Play Hard

SIENNE Camelia Pleats Skirt (Camel)

HK$1,590

Sienne is a Seoul-based fashion brand whose name means “hers” in French. The brand embodies a refined vintage-inspired style, featuring premium fabrics, whimsical detailing and effortless silhouettes. Popular among young women, Sienne’s designs are rooted in everyday life, with a strong emphasis on fashion as storytelling.

 

The Fall/Winter collection merges retro charm with modern sensibility. Luxurious materials and elegant cuts create pieces that are both stylish and comfortable. Soft tones and delicate textures highlight inner strength and quiet confidence, making each garment a wearable work of art adored by contemporary women.

 

Modern Femininity - The Tiny Big Sister

Work Hard

 

THE TINY BIG SISTER Sara Sweater

(Dark Brown) HK$1,490

Play Hard

THE TINY BIG SISTER Sara Bow Sweater

(Dark Brown) HK$1,590

Launched in Barcelona in 2018, The Tiny Big Sister is the grown-up sister brand of beloved children’s label Tiny Cottons, founded by husband-and-wife duo Barb Bruno and Gerard Lazcano. Known for its fashion-forward silhouettes, bold prints, unique fabrics and refined detailing. The designs are created in-house, with a focus on quality, fit, and elegance while embedding fun and humor at the core. The brand is recognized for mixing bright, vivid colors, botanical prints, and graphic motifs.

 

The Fall/Winter “Midnight Sun” collection is inspired by the Nordic summer light, offering sun-kissed tones and airy shapes that radiate effortless elegance and energy. Deep browns, navy blues and forest greens form the base palette, accented by vibrant reds, blues and soft winter pastels. Designed for women who embrace individuality and inner strength, the collection is a refined yet contemporary wardrobe staple.

 

 

Street-Led Style - Damson Madder

Work Hard

DAMSON MADDER Cassia Shrunken Rugby

(Green Stripe) HK$690

Play Hard

DAMSON MADDER Pixie Wool Bomber Jacket (Leopard) HK1,790

Damson Madder is a sustainable fashion label founded in London in 2020 by Emma Hill, named after her favourite natural dye shades: Damson (plum) and Madder (flower). The brand is known for its playful, cottagecore-meets-Scandi aesthetic, often expressed through loose-fit silhouettes. The brand has gained a cult following among fashion influencers and celebrities for its distinctive prints, and maximalist yet sustainable approach. 

 

The Fall/Winter “Bold Impressions” collection combines vivid colors with luxurious textures like suede and wool, creating a look that’s both nostalgic and modern. With a focus on versatility and durability, the pieces are crafted from organic and recycled materials, staying true to the brand’s ethos: “maximum style, minimal impact”. Signature leopard prints remain a bestseller, now reimagined in reversible and multifunctional designs, perfect for women who balance bold style with eco-conscious values.

For more information, please visit: www.Clemenceworld.com

 

 

Clémence by Rue Madame Hong Kong Locations:

 

Shop 116, Level 1, K11 Art Mall, No. 18 Hanoi Road, Tsim Sha Tsui, Kowloon, Hong Kong

+852 2972 2020

Shop Units 110-111, 1/F, The Southside, Aberdeen Inland Lot No. 467, Heung Yip Road, Wong Chuk Hang, Hong Kong

+852 3564 8358

Shop 521A, 5/F., Times Square, Causeway Bay, Hong Kong                                           

+852 3188 4666

Shop 291, Cityplaza, 18 Taikoo Shing Road, Taikoo Shing, Hong Kong

+852 2234 9110

Shop 1151-1152, Level 1, YOHO Mall I, 9 Long Yat Road, Yuen Long, NT

+852 3795 7430

Shop 482A, Level 4, New Town Plaza Phase I, 18-19 Sha Tin Centre Street, Sha Tin, Hong Kong

+852 2234 7200

 

 

@clemenceworld

 

 

 

Rue Madame Hong Kong Locations:

 

Shop No. 233&233A, Level 2, K11 Musea, Victoria Dockside, 18 Salisbury Road, Tsim Sha Tsui

+852 3188 1087

Shop 3082A, Podium Level 3, ifc Mall, Central     

+852 2234 7880

Shop 115, 1/F, Lee Garden Two, 28 Yun Ping Road, Causeway Bay                   

+852 2972 2021

 

 

@ruemadameworld

 

 

 

ABOUT CLÉMENCE BY RUE MADAME

Bringing honest fashion from around the world to your doorstep, Clémence by Rue Madame is your go-to neighbourhood store that has handpicked the best of hundreds of emerging fashion brands just for you. Located in easily accessible locations, Clémence wishes to be your fashion confidante. Approachable, friendly, and wise, Clémence is the stylish friend you trust for fashion advice and joyful companionship.

Clemence currently operates 9 stores in total (in Hong Kong SAR and Singapore).

 

About RUE MADAME

Rue Madame is the only concept store in Asia specialising in contemporary fashion and exceptional service. We are curating fashion happiness, we are on a mission to make every woman feel happy and empowered. Rue Madame handpicks over 100 brands, acting as a bridge between European and US fashion brands that may not have a presence in Asia. We provide access to hot new brands and fresh looks that cannot be found anywhere else.

Rue Madame currently operates 7 stores in total (in Hong Kong SAR, People's Republic of China and Singapore).

 

 

-Ends-

 

For Media Enquiries,

Best Crew PR

Diana Tang

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Vincy Wong

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Rue Madame Fashion Group

Rachel Siu

Tel: 3528 0031/

5498 8966

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