New Collection Shoes in Delicate Colors and Breathable Designs

Hong Kong, 9 June 2025 — Jonak, the renowned French women’s footwear brand, expands its presence in Hong Kong with the opening of a second store in the heart of Causeway Bay’s Times Square. This follows the successful launch of its first store at K11 Musea, Tsim Sha Tsui, last year. To mark this exciting milestone, Jonak also unveils its brand-new collection, featuring fresh, fashion-forward designs that are sure to become must-have staples in every shoe lover’s wardrobe.

Founded in 1964 by Marcel and Josette Nakam in Saint-Germain-des-Prés, Paris, Jonak offers fashion-forward, high-quality leather products made in Europe. The brand blends exceptional craftsmanship, thoughtful simplicity, and effortless elegance into every pair of shoes. With over 100 boutiques worldwide, Jonak has cemented its position as an influential leader in women's footwear and a true Parisian essential. The brand prides itself on balancing innovation with affordability, creating versatile, fashion-forward shoes crafted with meticulous attention to detail, delicate design and premium material.

Jonak’s second Hong Kong boutique has officially opened in Times Square, Causeway Bay, bringing its signature charm and elegance to the heart of the city. Designed with a warm and refined aesthetic, the store features crisp white walls and soft amber lighting, creating an open and inviting atmosphere. Framed artworks and oak display shelves add a touch of understated sophistication, while the light-toned interiors effortlessly evoke a Parisian sense of ease. Every detail has been thoughtfully curated to provide a seamless and elevated shopping experience. 

Jonak’s latest collection celebrates Parisian grace, effortless style, and modern fashion sensibilities. Drawing inspiration from classic retro silhouettes, the collection reimagines the beloved Mary Jane, retro icon of the 60s, transforming it into a sleeker, softer, and more versatile staple that embodies contemporary sophistication. From cow-print designs and sculptural sandals to checkered prints, the new collection pays tribute to vintage aesthetics while seamlessly blending them with today’s trends. Jonak also adds a luxurious edge to its footwear with unisex appeal, by incorporating sophisticated materials such as velvet, suede and pony-hair effects, elevating everyday looks with a chic, effortless charm.

For the Spring/Summer season, Jonak introduces soft pastel tones and breathable silhouettes that ensure comfort without compromising style, making them must-have shoes for every summer occasion. Using delicate materials such as airy mesh and intricate cutouts, the designs subtly reveal the skin, adding a sensual yet refined touch to every step. Highlights include mesh Mary Jane ballet flats, open-toe heels, and strappy sandals, all embodying the “je ne sais quoi” that Parisian women are known for. Designed for hot summer days, these styles feature lightweight soles and breathable fabrics, ensuring cool comfort while allowing wearers to glide through the season with effortless elegance and chic sophistication.

For more information, please visit: https://ruemadame.com/collections/jonak

@jonak

About JONAK

Founded in 1964 by Marcel and Josette Nakam in Saint-Germain-des-Prés, Paris, Jonak emphasizes exceptional craftsmanship, thoughtful simplicity, and inspired creations that balance innovation with affordable pricing. With over 100 stores worldwide, Jonak has secured a place in the fashion industry and is considered an influential leader in women's footwear. A pair of Jonak shoes is essential for every French woman. Today, the founders’ grandchildren continue to enrich and structure Jonak’s DNA, ensuring the brand remains a family business with a united clan encompassing family members, collaborators, and workshops.

About RUE MADAME FASHION GROUP

Rue Madame Fashion Group (RMFG) was founded in 2010 by Ariane Zagury, dedicated to presenting top European and Asian fashion brands, including American Vintage, Hobbs, Phase Eight, Gerard Darel, Sweaty Betty and Jonak, and operating multi-brand fashion stores under the Rue Madame name. As of 2025, the business has expanded across Hong Kong, China, and Singapore, with over 40 retail points and 4 online platforms.

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