Six New Brands Perfectly Embody The “Work Hard, Play Hard” Spirit
Hong Kong, October 9, 2025 —Clémence by Rue Madame is a fashion select store that continues to redefine what this concept means in Asia by blending Parisian spirit, neighbourhood warmth, and a stage for emerging designers. In just a few years, it has expanded to six boutiques across Hong Kong. More than a store, Clémence brings honest fashion from around the world right to your doorstep, brightening your day with carefully handpicked pieces from hundreds of emerging brands—curated just for you. The brand captures the vibrant spirit of confident, modern women with a youthful edge and dynamic lifestyle. For Fall/Winter, Clémence curates a line-up of emerging brands, interpreting the “Work Hard, Play Hard” lifestyle with stylish pieces that promote a balance between professional ambition and personal enjoyment. Throughout, Clémence remains accessible in attitude, pricing, and store environment, making discovery effortless for every discerning customer.
Clémence embodies classic style with a forever young and fun-loving spirit, freshening up the modern women’s wardrobe. As your fashion’s friendly neighbour, the brand offers accessible, stylish pieces.
Founded by women for women, Clémence upholds a refined yet approachable ethos, acting like a close friend who helps discover iconic and timeless fashion staples. Clémence is the store where you discover something new every week — pieces that effortlessly carry you from office to dinner with friends. Ultimately, Clémence is becoming the friendly neighbor connecting you to the fashion world, combining style, quality, and warmth to enrich the lifestyle of modern women.
Clémence cares deeply for its customers, promoting wellness for body and mind. The dynamic lifestyle balance embodied by “Work Hard, Play Hard” takes centre stage in the FW25 collection, encouraging individuals to put their best effort into their careers while also prioritising time for relaxation and play to maintain overall happiness and health.
Clémence’s brand philosophy aligns seamlessly with the “Work Hard, Play Hard” theme, reflecting a commitment to quality, authenticity and versatility. The collection features pieces perfect for both focused workdays and lively, carefree moments, allowing women to express their individuality whether at the office or enjoying leisure time. By blending serious and playful elements, the FW25 collection captures the energy of the brand. It embraces both the seriousness of “working hard” through fashion innovation, and the joyfulness and boldness of “playing hard” with new-in brands that lead trends and inspire creativity — reflecting the lifestyle of modern women.
This season features six exciting new brands, including Bobo Choses, Dr. Bloom, Indi & Cold, Sienne, Tiny Big Sister, and Damson Madder. Each brand brings fresh, cutting-edge style, craftsmanship, and creativity that complement Clémence’s vision, blending fashion with function to offer both productivity and personal style for fashion-forward urban women.
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Playful Prints - Bobo Choses |
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Work Hard Bobo Choses Relaxed Fit Pants (Navy Blue) HK$1,690 |
Play Hard
Bobo Choses Color Block Cardigan (Multi) HK$1,990 |
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Founded in Barcelona in 2009, Bobo Choses began as a children’s label before expanding into womenswear. Known for its whimsical designs, bold colors and graphic prints, the brand draws inspiration from childhood play and everyday discovery, to celebrate joy and curiosity.
The Fall/Winter collection blends vibrant motifs with soft hues, combining comfort and functionality for all ages. From relaxed tees and colorful skirts to statement outerwear and accessories, each piece reflects a carefree, playful spirit. Sustainability remains central to the brand’s ethos, with organic cotton and eco-friendly materials used throughout. Bobo Choses is the go-to brand for style-conscious consumers who value creativity and environmental responsibility.
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Colorful Joy - Dr. Bloom |
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Work Hard
DR BLOOM Cute Skirt (Khaki) HK$1,490 |
Play Hard
DR BLOOM Fun Shirt (Pink) HK$990 |
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Established in Barcelona in 2012, Dr. Bloom is known for its exuberant use of color and playful aesthetic. Through bold, expressive palettes, the brand encourages women to embrace positivity, creativity and courage, believing that color can uplift moods and become part of one’s identity. Dr. Bloom is a vibrant and sophisticated women’s fashion brand.
This season’s theme, “Discovery,” symbolises a journey of delightful exploration. The Fall/Winter collection fuses vivid colors with imaginative prints, modern tailoring and soft fabrics, showcasing the multifaceted charm of women and their pursuit of freedom. A perfect combination of fashion and art, the wardrobe essentials empower modern women to face life’s challenges with flair.
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Conscious Cool - Indi & Cold |
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Work Hard
INDI & COLD Twill Overshirt (Oliva) HK$1,490 |
Play Hard
INDI & COLD Teddy Plaid Vest (Oliva) HK1,290 |
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Founded in Spain in 2012, Indi & Cold champions authenticity through diverse fashion, helping women express their true selves and define their own attitude. The brand integrates high-performance SeaWool — an antibacterial, odor-resistant, anti-mould, UV-protective, warm and highly elastic yarn made from seashell waste — to reduce its carbon footprint and promote sustainable practices.
This season’s collection is themed “Misty Waves”, drawing inspiration from the ocean’s haze and shimmer. Grey-blue tones are used to induce serenity. Flowing lines and lightweight textures sculpt soft silhouettes, while functional fabrics ensure warmth and comfort. The collection reflects the brand’s commitment to elegance, self-expression and conscious living — making it an ideal choice for women seeking both style and substance.
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Modern Femininity - Sienne |
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Work Hard
SIENNE Anne Mohair Cardigan (Red) HK$1,890 |
Play Hard
SIENNE Camelia Pleats Skirt (Camel) HK$1,590 |
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Sienne is a Seoul-based fashion brand whose name means “hers” in French. The brand embodies a refined vintage-inspired style, featuring premium fabrics, whimsical detailing and effortless silhouettes. Popular among young women, Sienne’s designs are rooted in everyday life, with a strong emphasis on fashion as storytelling.
The Fall/Winter collection merges retro charm with modern sensibility. Luxurious materials and elegant cuts create pieces that are both stylish and comfortable. Soft tones and delicate textures highlight inner strength and quiet confidence, making each garment a wearable work of art adored by contemporary women.
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Modern Femininity - The Tiny Big Sister |
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Work Hard THE TINY BIG SISTER Sara Sweater (Dark Brown) HK$1,490 |
Play Hard
THE TINY BIG SISTER Sara Bow Sweater (Dark Brown) HK$1,590 |
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Launched in Barcelona in 2018, The Tiny Big Sister is the grown-up sister brand of beloved children’s label Tiny Cottons, founded by husband-and-wife duo Barb Bruno and Gerard Lazcano. Known for its fashion-forward silhouettes, bold prints, unique fabrics and refined detailing. The designs are created in-house, with a focus on quality, fit, and elegance while embedding fun and humor at the core. The brand is recognized for mixing bright, vivid colors, botanical prints, and graphic motifs.
The Fall/Winter “Midnight Sun” collection is inspired by the Nordic summer light, offering sun-kissed tones and airy shapes that radiate effortless elegance and energy. Deep browns, navy blues and forest greens form the base palette, accented by vibrant reds, blues and soft winter pastels. Designed for women who embrace individuality and inner strength, the collection is a refined yet contemporary wardrobe staple.
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Street-Led Style - Damson Madder |
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Work Hard
DAMSON MADDER Cassia Shrunken Rugby (Green Stripe) HK$690 |
Play Hard 
DAMSON MADDER Pixie Wool Bomber Jacket (Leopard) HK1,790 |
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Damson Madder is a sustainable fashion label founded in London in 2020 by Emma Hill, named after her favourite natural dye shades: Damson (plum) and Madder (flower). The brand is known for its playful, cottagecore-meets-Scandi aesthetic, often expressed through loose-fit silhouettes. The brand has gained a cult following among fashion influencers and celebrities for its distinctive prints, and maximalist yet sustainable approach.
The Fall/Winter “Bold Impressions” collection combines vivid colors with luxurious textures like suede and wool, creating a look that’s both nostalgic and modern. With a focus on versatility and durability, the pieces are crafted from organic and recycled materials, staying true to the brand’s ethos: “maximum style, minimal impact”. Signature leopard prints remain a bestseller, now reimagined in reversible and multifunctional designs, perfect for women who balance bold style with eco-conscious values.
ABOUT CLÉMENCE BY RUE MADAME Bringing honest fashion from around the world to your doorstep, Clémence by Rue Madame is your go-to neighbourhood store that has handpicked the best of hundreds of emerging fashion brands just for you. Located in easily accessible locations, Clémence wishes to be your fashion confidante. Approachable, friendly, and wise, Clémence is the stylish friend you trust for fashion advice and joyful companionship. Clemence currently operates 9 stores in total (in Hong Kong SAR and Singapore).
About RUE MADAME Rue Madame is the only concept store in Asia specialising in contemporary fashion and exceptional service. We are curating fashion happiness, we are on a mission to make every woman feel happy and empowered. Rue Madame handpicks over 100 brands, acting as a bridge between European and US fashion brands that may not have a presence in Asia. We provide access to hot new brands and fresh looks that cannot be found anywhere else. Rue Madame currently operates 7 stores in total (in Hong Kong SAR, People's Republic of China and Singapore).
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