Rue Madame Introduces Santa Monica Brand Aviator Nation to Hong Kong
Rainbow Stripe Tracksuits Become Everyday Outfit Picks of International Stars

Hong Kong, 20 February 2025 — Rue Madame has a keen eye for identifying emerging brands, not only unearthing niche French brands, but also introducing the most promising European and American labels to Hong Kong. This time, the brand exclusively introduces Aviator Nation, a standout in Californian casualwear brand.

Founded in 2006, Aviator Nation is a dazzling fusion of athleisure and retro charm, featuring its signature rainbow stripes. This vibrant sportswear brand emanates youthful energy, appealing to fashion aficionados and trend-savvy youth alike. Aviator Nation quickly became a staple in the closets of international celebrities, including Paris Hilton, Lady Gaga, Katy Perry, and Ashley Tisdale, sweeping across Europe and America in a whirlwind of popularity. Proudly championing local craftsmanship, the brand manufactures all its pieces in California. Each garment undergoes careful hand-distressing to achieve a unique look.

Founder Paige Mycoskie has an insatiable love for 1970s fashion and music, which fueled her passion for sewing and design inspiration. While working at a surf shop in Southern California, she bought a sewing machine and taught herself to sew after work each day. Determined to create retro pieces, she laid the groundwork for what would eventually become Aviator Nation’s distinctive design ethos.

The most iconic item from Aviator Nation is the rainbow stripe tracksuit, exuding a 70s retro vibe with its distressed design. The versatile piece is easy for anyone to style. For a more understated look, wear the plain rainbow stripe zip-up tracksuit – the zip-up jacket features horizontal stripes on the chest, while the pants have vertical stripes on the sides. Make a bold fashion statement with the sweatshirt set printed with the Aviator Nation Logo in rainbow stripes. The top features large rainbow stripes on the chest, and small rainbow stripes near the pants pocket, both infused with the Aviator Nation logo. Stay effortlessly chic in athleisure look anytime, anywhere. 

For more information, please visit: https://ruemadame.com/collections/aviator-nation

@ruemadameworld  @aviatornation

About AVIATOR NATION

Founded in 2006, Aviator Nation is a dazzling fusion of athleisure and retro charm, featuring its signature rainbow stripes. This vibrant casualwear brand emanates youthful energy, appealing to fashion aficionados and trend-savvy youth alike. Proudly championing American craftsmanship, the brand manufactures all its pieces in California with each garment undergoing careful hand-distressing to achieve a unique look.

About RUE MADAME

Rue Madame is the only concept store in Asia specialising in contemporary fashion and exceptional service. We are curating fashion happiness, we are on a mission to make every woman feel happy and empowered. Rue Madame handpicks over 100 brands, acting as a bridge between European and US fashion brands that may not have a presence in Asia. We provide access to hot new brands and fresh looks that cannot be found anywhere else.

Rue Madame currently operates 5 stores in total (in Hong Kong SAR, Guangzhou and Singapore).

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Rue Madame 香港獨家引進聖塔莫尼卡品牌 Aviator Nation
彩虹條紋運動服成為國際巨星的日常穿搭首選

香港，2025年2月20日 — Rue Madame 不但致力發掘法國小眾品牌，同時亦積極將具潛質的歐美小眾品牌引進香港，隨著「運動休閒風」熱潮席捲時尚圈，今次品牌獨家帶來加州休閒服飾品牌 Aviator Nation。

加州休閒服飾品牌 Aviator Nation 創立於 2006 年，品牌將運動休閒和復古風格巧妙結合，以標誌性的彩虹條紋為主要設計元素。其繽紛的顏色及復古的圖案使其脫穎而出，營造出充滿青春活力的氛圍，深受年輕人及時尚愛好者歡迎。 Aviator Nation 更火速成為一眾國際巨星的私服，其中包括 Paris Hilton 、 Lady Gaga 、 Katy Perry 及 Ashley Tisdale 等等，風靡整個歐美地區。品牌以本土製造為主打，所有產品都出自於加利福尼亞州的工廠，每件單品都經過師傅親自進行做舊處理，完美打造出獨一無二的單品。

品牌創辦人 Paige Mycoskie 熱衷於1970年代的時尚及音樂，這激發起她對縫製衣服的熱情及設計靈感。在一家位於加州南部的衝浪用品專賣店工作期間，她購買了一部縫紉機。她每天下班後都會自學縫紉，更下定決心創造復古單品，從而奠定了發展Aviator Nation 的契機及設計方向。

Aviator Nation 最具標誌性的單品絕對非彩虹條紋運動套裝莫屬，仿舊的設計充滿70年代的復古感，讓任何人都能輕鬆駕馭。想低調一點的話，可以選擇淨彩虹條紋拉鍊外套運動套裝，上身拉鍊外套的胸前位置及下身運動褲側邊分別印有橫向及縱向的彩虹條紋。若想要更加引人注目，則可以選擇彩虹條紋拼 Aviator Nation Logo 圖案衛衣運動套裝。上身衛衣的胸前位置及下身運動褲口袋旁邊各印有大型及小型彩虹條紋拼Aviator Nation Logo 圖案，讓你能隨時隨地穿得舒適自在，打造時尚「運動休閒風」穿搭。

如欲了解更多資訊，請瀏覽：https://ruemadame.com/collections/aviator-nation

@ruemadameworld  @aviatornation

@clemenceworld

關於AVIATOR NATION

加州休閒服飾品牌 Aviator Nation 創立於 2006 年，以融合運動休閒和復古風格而聞名。品牌設計以標誌性的彩虹條紋為特色，營造出充滿青春活力和復古風情的氛圍，深受一眾年輕人及時尚愛好者歡迎。所有產品均在加利福尼亞州的工廠進行製造，每件單品都經過師傅精心處理，呈現獨特的舊化風格，完美打造出獨一無二的單品。

關於RUE MADAME

法國人Ariane Zagury於2010年創立RUE MADAME，鍾情於設計獨特和高品質的小眾品牌，以打造別具巴黎風格的時裝概念店為理念，從世界各地引入不同的時裝及首飾品牌，並提供一個溫暖而真正蘊藏法國特色韻味的購物環境。我們著迷於尋找一件件與別不同的時尚單品，成為您衣櫥中的經典摯愛。RUE MADAME目前在香港特別行政區、中國廣州及新加坡總共經營5間店舖。

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新一年好運降臨！

一連兩個週末於 Rue Madame 或 Clémence 分店購物

即可獲贈經典國王蛋糕   體驗傳統法式幸運甜點

香港，2025年1月3日 — 為慶祝新一年的到來，法國時尚服飾品牌 Rue Madame 率先為大家開運，特別帶來法國傳統節日「主顯節」的習俗，讓大家享受經典國王蛋糕的滋味，寓意新一年充滿幸運與祝福。

法國人在每年的1月6日或1月首個星期日慶祝「主顯節」，以紀念東方三博士朝拜剛出生的耶穌，象徵著神聖與光明。「主顯節」的其中一個重要傳統習俗是享用國王蛋糕。按照傳統，節日當天親朋好友會聚集在一起分享國王蛋糕，蛋糕內藏著一個小瓷偶，獲得小瓷偶的幸運兒將成為當日的國王或皇后，並擁有未來一整年的好運。

同樣來自法國的時尚品牌Rue Madame和Clémence，特別送上皇室般的禮遇。顧客凡於1月4日起，一連兩個週末（1月4日至1月5日、1月11日至1月12日）於Rue Madame或Clémence分店購買任何產品，即可免費獲得國王蛋糕一件，蛋糕內更藏有一個陶瓷小飾物，獲得陶瓷小飾物的幸運兒將成為當天的皇后，並獲得更多驚喜禮遇（Rue Madame HK$200優惠券）。數量有限，送完即止。

@clemenceworld

關於RUE MADAME

法國人Ariane Zagury於2010年創立RUE MADAME，鍾情於設計獨特和高品質的小眾品牌，以打造別具巴黎風格的時裝概念店為理念，從世界各地引入不同的時裝及首飾品牌，並提供一個溫暖而真正蘊藏法國特色韻味的購物環境。我們著迷於尋找一件件與別不同的時尚單品，成為您衣櫥中的經典摯愛。RUE MADAME目前在香港特別行政區、中國廣州及新加坡總共經營5間店舖。

關於CLÉMENCE BY RUE MADAME

Clémence by Rue Madame是您可以信賴的鄰里時裝概念店，為您精心挑選了數百個新興時尚品牌中的精品，將來自世界各地的時尚單品帶到您家門口。Clémence分店位於便利的地點，希望成為您的時尚知己。Clémence是親切、友好和睿智的，是您值得信任的時尚顧問。Clémence目前在香港特別行政區和新加坡總共經營9家店舖。

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 Vibrant French Cashmere Label FROM FUTURE Unveils New Fall-Winter Collection

Bold Designs, Vibrant Colours and Fabulous cashmere to Keep You Stylish All Season Long

IT’S ALL ABOUT CASHMERE!

Hong Kong, 22 November 2024 – A cozy sweater is an essential item for the cooler months, satisfying both fashion and functional needs. A high-quality cashmere sweater can also add a touch of flair to winter outfits. Last year, Rue Madame introduced the independent French cashmere brand FROM FUTURE for the first time, which was met with widespread acclaim. This year, FROM FUTURE is launching its 2024 Fall-Winter collection, bringing warmth to the season with vibrant colours.

FROM FUTURE was founded in 2018 by Pauline and Thomas de Hesdin, along with their father, Philippe de Hesdin, the founder of Kookai. From Future is redefining luxury with its exquisite cashmere collection, which seamlessly blends tradition and modernity. Each piece is crafted from the finest, eco-responsible cashmere, ensuring not only exceptional quality but also a commitment to sustainable fashion. The cashmere for each sweater is sourced from the Gobi Desert in Inner Mongolia, renowned for producing high-quality fibres. The fibre is collected by experienced individuals using traditional methods that are respectful and kind to the animals. The brand's innovative designs feature vibrant colors and contemporary styles that appeal to the modern consumer. From classic sweaters to stylish accessories, every item is designed to provide both comfort and elegance. From Future makes high-quality cashmere accessible to all fashion enthusiasts. Experience the future of cashmere with From Future, where style meets sustainability.

FROM FUTURE has consistently used bold and vibrant colours, fully showcases the brand’s youthful energy. The iconic designs and signature style of cashmere collection resonate deeply with consumers, offering premium- quality cashmere sweaters at reasonable prices, ranging from approximately HK$1690 to $2990. At FROM FUTURE, luxury is a sensory experience where cashmere enhances every personality. With a combination of comfort and simplicity, the designs highlight each individual's unique character.

This season, FROM FUTURE presents a Fall-Winter collection that captures the essence of the brand: the luxury of unique cashmere, crafted with innovative techniques and creative signatures. The brand stands out with bold colours and modern patterns. The style, true to the brand's spirit, remains chic, contemporary, and comfortable. Here, cashmere becomes a true art of living. This collection reinforces FROM FUTURE's position as a leader in the cashmere realm and showcases exceptional craftsmanship, featuring fabrics such as brushed cashmere, known for its unparalleled softness. It also incorporates mouliné cashmere for texture blends, marled cashmere for visual depth, and brushed alpaca, which is lightweight yet warm. These techniques create pieces that are both comfortable and elegant cashmere, perfectly suited to the season's needs.

The FROM FUTURE Fall-Winter 2024 collection showcases a diverse range of patterns and colours, including the brand’s iconic rainbow stripes, heart patterns, and horizontal stripes. The collection features vibrant shades like bright red and pink, alongside classic tones such as black, grey, brown, and beige. The charming simplicity of FROM FUTURE's collection, paired with a multitude of hues and textures, allows everyone to express their unique style on various everyday occasions. Imagine incorporating FROM FUTURE's eye-catching heart patterns or red sweaters into your festive outfits to stand out during Christmas! Embrace the romantic atmosphere of the season by gifting your loved ones a warm, stylish sweater.

FROM FUTURE Fall-Winter items are already available in stores and online, with new products set to enrich the FW24 collection throughout the season. Give your loved ones practical and heart-warming Christmas presents, and enjoy a romantic and cozy winter together! 

For more information, please visit: https://ruemadame.com/collections/from-future

Rue Madame Hong Kong Locations :        

Shop No. 233&233A, Level 2, K11 Musea, Victoria Dockside,                                            +852 3188 1087

18 Salisbury Road, Tsim Sha Tsui               

Shop 3082A, Podium Level 3, ifc Mall, Central                                                                  +852 2234 7880

Shop 115, 1/F, Lee Garden Two, 28 Yun Ping Road, Causeway Bay                                   +852 2972 2021

@ruemadameworld      @wearefromfuture

Clemence by Rue Madame Hong Kong Locations : 

Shop 116, Level 1, K11 Art Mall, No. 18 Hanoi Road, Tsim Sha Tsui, Kowloon, Hong Kong              +852 2972 2020

Shop Units 110-111, 1/F, The Southside, Aberdeen Inland Lot No. 467,                                           +852 3564 8358

Heung Yip Road, Wong Chuk Hang, Hong Kong

Shop 521B, 5/F., Times Square, Causeway Bay, Hong Kong                                                              +852 3188 4666                                

Shop 291, Cityplaza, 18 Taikoo Shing Road, Taikoo Shing, Hong Kong                                             +852 2234 7200

Shop 1151-1152, Level 1, YOHO Mall I, 9 Long Yat Road, Yuen Long, NT                                          +852 3795 7430

Shop 482A, Level 4, New Town Plaza Phase I, 18-19 Sha Tin Centre Street, Sha Tin, Hong Kong       +852 2234 9110

@clemenceworld

ABOUT FROM FUTURE

From Future is a contemporary cashmere brand founded in 2018, dedicated to providing high-quality cashmere at accessible prices. Established by Philippe de Hesdin and his children, the brand operates its flagship store in the Saint-Germain-des-Prés district of Paris. From Future sources its cashmere directly from the same weavers used by luxury brands, ensuring premium quality. The collection features vibrant colours and modern designs. Committed to sustainability, From Future focuses on ethical production practices and aims to redefine luxury cashmere for a new generation of consumers.

About RUE MADAME

Rue Madame is the only concept store in Asia specialising in contemporary fashion and exceptional service. We are curating fashion happiness, we are on a mission to make every woman feel happy and empowered. Rue Madame handpicks over 100 brands, acting as a bridge between European and US fashion brands that may not have a presence in Asia. We provide access to hot new brands and fresh looks that cannot be found anywhere else.

Rue Madame currently operates 5 stores in total (in Hong Kong SAR, Guangzhou and Singapore).

About Rue Madame Fashion Group

Rue Madame Fashion Group (RMFG) was founded in 2010 by Ariane Zagury, dedicated to presenting top European and Asian fashion brands, including American Vintage, Hobbs, Phase Eight, Gerard Darel, Sweaty Betty and Jonak, and operating multi-brand fashion stores under the Rue Madame name. As of 2024, the business has expanded across Hong Kong, China, and Singapore, with over 40 retail points and 4 online platforms.

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Rue Madame Fashion Group

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