Rue Madame Introduces Santa Monica Brand Aviator Nation to Hong Kong
Rainbow Stripe Tracksuits Become Everyday Outfit Picks of International Stars

Hong Kong, 20 February 2025 — Rue Madame has a keen eye for identifying emerging brands, not only unearthing niche French brands, but also introducing the most promising European and American labels to Hong Kong. This time, the brand exclusively introduces Aviator Nation, a standout in Californian casualwear brand.

Founded in 2006, Aviator Nation is a dazzling fusion of athleisure and retro charm, featuring its signature rainbow stripes. This vibrant sportswear brand emanates youthful energy, appealing to fashion aficionados and trend-savvy youth alike. Aviator Nation quickly became a staple in the closets of international celebrities, including Paris Hilton, Lady Gaga, Katy Perry, and Ashley Tisdale, sweeping across Europe and America in a whirlwind of popularity. Proudly championing local craftsmanship, the brand manufactures all its pieces in California. Each garment undergoes careful hand-distressing to achieve a unique look.

Founder Paige Mycoskie has an insatiable love for 1970s fashion and music, which fueled her passion for sewing and design inspiration. While working at a surf shop in Southern California, she bought a sewing machine and taught herself to sew after work each day. Determined to create retro pieces, she laid the groundwork for what would eventually become Aviator Nation’s distinctive design ethos.

The most iconic item from Aviator Nation is the rainbow stripe tracksuit, exuding a 70s retro vibe with its distressed design. The versatile piece is easy for anyone to style. For a more understated look, wear the plain rainbow stripe zip-up tracksuit – the zip-up jacket features horizontal stripes on the chest, while the pants have vertical stripes on the sides. Make a bold fashion statement with the sweatshirt set printed with the Aviator Nation Logo in rainbow stripes. The top features large rainbow stripes on the chest, and small rainbow stripes near the pants pocket, both infused with the Aviator Nation logo. Stay effortlessly chic in athleisure look anytime, anywhere. 

For more information, please visit: https://ruemadame.com/collections/aviator-nation

@ruemadameworld  @aviatornation

About AVIATOR NATION

Founded in 2006, Aviator Nation is a dazzling fusion of athleisure and retro charm, featuring its signature rainbow stripes. This vibrant casualwear brand emanates youthful energy, appealing to fashion aficionados and trend-savvy youth alike. Proudly championing American craftsmanship, the brand manufactures all its pieces in California with each garment undergoing careful hand-distressing to achieve a unique look.

About RUE MADAME

Rue Madame is the only concept store in Asia specialising in contemporary fashion and exceptional service. We are curating fashion happiness, we are on a mission to make every woman feel happy and empowered. Rue Madame handpicks over 100 brands, acting as a bridge between European and US fashion brands that may not have a presence in Asia. We provide access to hot new brands and fresh looks that cannot be found anywhere else.

Rue Madame currently operates 5 stores in total (in Hong Kong SAR, Guangzhou and Singapore).

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