Celebrates joyful street style and women's radiant authenticity
Hong Kong, March 6, 2026 — Parisian multi-brand boutique Rue Madame unveils its Spring/Summer collection "La Fille de la Rue" – a joyful Parisian street that lives in every woman's heart. "La Fille de la Rue" (The Street Girl) is a poetic ode to the modern woman who navigates the city with authenticity, transforming a classic French phrase into a warm celebration of her radiant confidence, playful individuality, and sunny street spirit.
This season, Rue Madame spotlights five distinctive brands – the bold, unisex denim-driven streetwear of Façon Jacmin; the artisanal Indian textile and handcraft of Mii; the century-old heritage of Molli luxury knitwear; the minimalist, coastal-meets-city aesthetic of St. Agni; and the modern reinterpretations of classics by Staud. Together, they embody the multifaceted spirit of "La Fille de la Rue", blending retro street energy and effortless casual wear with endless styling possibilities – inviting every woman to embrace her happy sunlit streets narrative with fearless individuality.
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Façon Jacmin — La Fille de la Rue Sunny Street Confidence |
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Façon Jacmin SERENA Jacket A masterful celebration of modern layering, the SERENA Jacket's playful trompe-l'œil in dark grey and light pink creates the effortless joy of two hoodies layered together. Crafted from premium Portuguese terry cotton for a luxuriously soft touch, its cozy boxy silhouette, charming double-hood detail, and relaxed dropped shoulders deliver sunny contemporary ease — perfect for "La Fille de la Rue"'s cheerful city strolls and weekend getaways.
Façon Jacmin MACFLY Denim Jacket Expertly crafted from distinctive Italian coated denim, the MACFLY's relaxed fit shines with signature side seam pockets and front zipper closure. Seamlessly blending retro streetwear charm with versatile elegance, it flows happily from daytime meetings to evening gatherings — the street girl's radiant go-anywhere essential.
This graceful wrap-style TIMOTHÉE Tank, cut from premium Portuguese cotton jersey, features a twisted front that elegantly wraps across the body, framing a dynamic crossed neckline. Contrasting slim shoulder straps and body-loving silhouette offer modern layering with sculptural poise — ideal for "La Fille de la Rue" crafting her signature sunny street-to-anywhere look. |
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Mii — La Fille de la Rue Bohemian Joy |
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Mii PACO Gilet Inspired by sun-drenched summer beaches, the Mii PACO Gilet transforms linen into a radiant canvas, joyfully capturing a happy beach scene of scattered deckchairs and playful crowds beneath golden sunshine. This sunny vacation spirit makes it a delightful standout for the "La Fille de la Rue" summer wardrobe. The natural texture of linen paired with exquisite embroidery adds luxurious tactile warmth, allowing the modern woman to shine with effortless, carefree elegance. Mii GAIA Top and Mii MONA Skirt A vibrant celebration of twelve cheerful colors with gracefully alternating stripes defines this set's fresh, modern geometric charm. The GAIA Top and MONA Skirt beautifully showcase upcycling artistry — delicate flowers laser-cut from previous collections' leftover fabrics, then lovingly hand-stitched by Indian artisans to create a blooming field-of-flowers effect. Each fabric flower dances atop slender glass bead stems, adding joyful texture and movement. These colorful blooms capture bright refreshing summer spirit — the perfect choice for "La Fille de la Rue" blending French romance with happy street style, inviting every woman to flourish with radiant individuality. |
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Molli — La Fille de la Rue Timeless Grace |
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Molli ÉTINCELLE Knit Top and COCKTAIL Fluid Skirt Blending an ultra-modern denim effect with delicate origami knit, the ÉTINCELLE Top and COCKTAIL Skirt are spun from an extra-soft blend of pure wool and luxurious rayon yarns, creating a gentle, fluid drape. A clean round neckline and softly graded textures shape an elegant silhouette that moves effortlessly from daytime dressing to relaxed evening occasions. This harmonious set captures the versatile charm of "La Fille de la Rue", allowing modern women to feel polished, comfortable, and quietly radiant throughout their day.
In a tender palette of Naturel-Rose and white, the ÉVEIL Tank Top and COCKTAIL Skirt showcase Molli’s signature origami knit, offering rich yet subtle dimension. The tank features a seersucker-inspired knit in pure wool and rayon, while ribbed textures and a playful ruffled waist on the skirt gently define the silhouette. Multicoloured yarns add soft visual depth, exuding refined sophistication that glides seamlessly from brunch to evening gatherings — a warm, graceful expression of "La Fille de la Rue" at her most serene and confident. |
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St. Agni — La Fille de la Rue Timeless Minimalism |
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St. Agni Bustier Top The Bustier Top features a clean square neckline, fitted bodice with center bust seam, and subtle front-and-back panel detailing that shapes a polished, flattering silhouette. Perfectly paired with flowing trousers for relaxed daytime style or as part of a cohesive evening look, this versatile piece carries the modern woman effortlessly from office hours to social gatherings — embodying "La Fille de la Rue"'s warm, composed confidence. St. Agni Tailored Square Neck Mini Dress |
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Staud — La Fille de la Rue Effortless Joy |
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Staud SKYLA Dress The SKYLA Dress features a classic boat neckline with a modern dropped waist, bringing fresh energy to traditional silhouettes through delicate stitched belt detailing. Crafted from comfortable stretch suiting, this versatile piece moves gracefully with you while maintaining its polished shape, carrying "La Fille de la Rue" effortlessly through her sunlit city days with quiet confidence and contemporary charm.
Crafted from lightweight cotton poplin, the WELLS Dress showcases corset-style panel construction that gently defines a flattering waistline with a flowing midi-length A-line skirt. Perfect for daily adventures or special moments, this piece radiates poised elegance, beautifully embodying "La Fille de la Rue"'s genuine warmth and feminine grace. |
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Official Website and Online Shop:
https://ruemadame.com/
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Rue Madame Hong Kong Locations: |
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Shop No. 233&233A, Level 2, K11 Musea, Victoria Dockside, 18 Salisbury Road, Tsim Sha Tsui |
+852 3188 1087 |
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Shop 3082A, Podium Level 3, ifc Mall, Central |
+852 2234 7880 |
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Shop 115, 1/F, Lee Garden Two, 28 Yun Ping Road, Causeway Bay |
+852 2972 2021 |
About RUE MADAME
Rue Madame is a curated Parisian multi‑brand boutique in Hong Kong, mainland China and Singapore, specialising in contemporary fashion and warm, personalised service, with weekly new arrivals in store and online. We handpick limited quantities from over 100 French and international designers’ brands, acting as a bridge for brands that are often not yet available in Asia. Our mission is to bring fashion happiness to every woman, offering a unique edit of chic, wearable pieces that help her feel confident, empowered and effortlessly stylish.
About RUE MADAME FASHION GROUP
Rue Madame Fashion Group (RMFG) was founded in 2010 by Ariane Zagury and is dedicated to bringing leading European fashion brands to Asia, including American Vintage, Gerard Darel, Hobbs, Jonak and Phase Eight, while also operating multi brand boutiques under the Rue Madame and Clémence by Rue Madame names. As of 2026, the Group has expanded across Hong Kong, Mainland China, Macau and Singapore, with nearly 50 retail points and a growing presence on 5 online platforms.
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For Media Enquiries, |
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Best Crew PR |
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Diana Tang |
Tel: 9199 6723 |
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Vincy Wong |
Tel: 6874 6057 |
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Rue Madame Fashion Group |
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Rachel Siu |
Tel: 3528 0031/ 5498 8966 |
Email: |
