We are excited to introduce the iconic Parisian brand, Rouje, to Hong Kong and Singapore for the first time. In celebration of its first launch, fashionista Hong Kong actresses, models and KOLs Mandy Tam, Hazel Lam, Natalie Hsu, Hillary Lau, Teresa Chan and Mayo Wu were invited to rue Madame K11 Musea store to share the cheers with us.

Launched in 2016 by Jeanne Damas, a Parisian entrepreneur, fashion icon and without a doubt one of Paris’ most emblematic faces and influential young creatives. As the Artistic Director, she is the eye of the brand. She sets the tone, chooses between puffy or long sleeves, and shares her vision, her inspirations. With her friends and the talents she likes to work with, she makes Rouje a sincere, free and open-minded brand.

Rouje’s collections reflect that vintage French style Jeanne is known for. Chunky cardigans, romantic blouses, retro jeans and, of course, signature wrap dresses, embody the ideal wardrobe of the Parisian woman. The Rouje pieces are made for being timeless while being definitely in the spirit of the times. Inspired by women and for women, Rouje creates collections that give a sensual “je-ne-sais-quoi” to the feminine silhouette.

For this latest collection, you can find light cotton for the warm days, and bold baby doll skirts. While on the Place de la Concorde, it’s almost as if we hear the crickets (we wish). Among the new pieces, you can find a dress with a looser than usual fit and a slip dress with a sensual open back. A slew of patterns and details including polka dots, bouquets, and many impressive prints as well as English embroidery bound to knock your socks off. The Addie dress with cross-back stretching straps and a square neckline interprets an effortless cutting with unique graphic lines. Lace collared cardigans and English blooms embroideries on shirts go well with staple items of denim skirt and jeans in various styles. Iconic Gabin floral wrap dress in assorted colours, mermaid cut Daria dress in two-prints and the jacquard Dune slip dress exude a strong touch of elegance. All is perfect to pair up with the candy coloured Maddy cardigan with fluffy, openwork knit and pearl-style buttons. The wardrobe abounds in curating a multitude of styles for your own individuality.

Simply La Vie en Rouje.