Boots and refined details for effortless city elegance

Hong Kong, December 18, 2025 — French women’s footwear brand Jonak spotlights a line-up of sleek, leg-lengthening boots as the modern woman’s must-have style allies, offering chic, wearable options for city life from day to night. Inspired by Salle Labrouste, the iconic reading room of the Paris Library, the collection translates its wood, leather, and paper tones into boots and classic silhouettes with a distinctly bookish, urban mood. Each pair is conceived as a “chapter” in a woman’s wardrobe story – from office hours to weekend strolls and evening gatherings – combining elegance, comfort, and everyday versatility.

Founded in 1964 by Marcel and Josette Nakam in Saint-Germain-des-Prés, Paris, Jonak has built its reputation on European-made leather footwear that balances fashion-forward design with refined simplicity and effortless Parisian elegance. With over 100 boutiques worldwide, the brand holds a strong position in the women’s footwear market and is often considered an essential in the French woman’s shoe wardrobe. Jonak continues to pursue innovation and value, using premium materials and meticulous craftsmanship to create designs that are both stylish and accessible.

With boots as the main protagonists, Jonak explores a palette of deep black, brown, cognac, and burgundy, echoing the rich tones of library wood, bindings, and aged pages. Knee-high and ankle styles are crafted in smooth leather, snake-effect embossing, and plush velvet, anchored by stable platforms and comfortable heels that visually elongate the legs while supporting all-day wear. Perfect with knit dresses, short skirts, or tailored trousers, these boots move seamlessly between the office, dinners, and off-duty occasions, making them ideal style staples for Hong Kong’s cooler days and nights.

Boots – Urban Adventure Chapter

Crafted in sumptuous brown velvet, the VENDOME Knee-High Platform Boots unite elevated design with comfort, featuring a Portuguese-made leather lining and insole. The sleek, leg-hugging shaft creates a streamlined silhouette, while an 8 cm block heel paired with a subtle platform offers added height without sacrificing stability. Perfectly matched with knit dresses, mini skirts, or tailored shorts, the VENDOME Boots are designed to follow the wearer from daytime city explorations to evening engagements – an unmissable statement for boot lovers.

The BORG ankle boot makes a striking impression with bold black-and-white snake-print leather sourced from Spain. Its slim 6 cm heel and elongated profile visually lengthen the leg, while the close-fitting ankle shaft ensures effortless pairing with tailored pants, skirts, or dresses. The distinctive snake texture injects energy and attitude into any look, ensuring the wearer stands out at dinners, events, and festive gatherings – a distinctive gift for fashion enthusiasts with a strong sense of individuality.

Jonak also introduces a strong line-up of sleek leather boots for a refined city look. The DJAMENA heeled boots in black leather feature elegant topstitching and a mid-height heel, offering everyday sophistication that works equally well with sharp tailoring or fluid midi skirts. DIEMA, a thin-heeled pointed-toe boot in smooth black leather, delivers a bold yet polished silhouette with a slender 7 cm heel and streamlined shaft, perfect for elongating the leg under dresses or cropped trousers.

DELEA plays with visible stitching and a pointed toe to create a structured effect, ideal for women who favour clean lines and a contemporary edge. ARGENTAT, an oval-toe ankle boot, offers a softer, rounded profile and easy ankle height, making it a versatile option for pairing with denim, culottes, or straight-leg pants. BETINA and BENICIO showcase platform constructions and higher heels, bringing a fashion-forward attitude to the range; their elevated soles add height and presence while maintaining stability, making them ideal for evenings out and statement-making looks.

Loafers – City Chapter

Beyond boots, Jonak’s signature loafers bring polished preppy flair to everyday dressing. Crafted in Portugal from premium calf leather with leather lining and a goat-leather insole, the DENORA and DUEDI loafers showcase the brand’s refined craftsmanship; DENORA features a sleek silver buckle for subtle shine, while DUEDI is finished with Jonak’s signature double “JJ” emblem for added sophistication.

The DRACULA, ALFI, and DAMANDE loafers come in supple velvet for an understated, luxurious feel that pairs effortlessly with knitwear. With comfortable 1.5 cm – 2 cm heels and classic round or almond toes, they style easily with tailored trousers, midi skirts, or dresses, while details such as ALFI’s serrated platform sole and DAMANDE’s traditional tassels add personality and timeless elegance.

Mary Janes and Ballerinas – Elegant Chapters

Mary Janes and ballerinas bring a softer, feminine dimension to the story. The DELOU, ALIENOR, and DITTUS Mary Janes are crafted in responsibly audited European workshops in Portugal, using luxurious materials such as shimmering burgundy patent leather and cozy brown velvet. Each pair features a supple leather lining, goat-leather insole, and a 5 cm – 5.5 cm low block heel with a square toe, balancing retro charm and modern chic for dresses or wide-leg trousers.

Jonak’s ballerinas are tailored for everyday ease with a refined touch. Crafted from plush velvet with an adjustable single-strap buckle, they subtly echo vintage Mary Jane charm. The DEESSE Ballerina comes in khaki, burgundy, and deep brown to pair effortlessly with denim and knitwear, while the DELIOTT Ballerina is finished with delicate metal studs for a jewel-like highlight and a subtle rock-chic twist.

Anchored in statement boots and complemented by classic loafers, Mary Janes, and ballerinas, Jonak offers Hong Kong women styling inspiration that suits the local climate while preserving a distinctly Parisian elegance. Whether on mildly cool days or in the depths of winter, there is always a perfectly balanced pair of Jonak shoes to complete the look and add a defining finishing touch.

For more information, please visit: https://ruemadame.com/collections/jonak

@jonak

About JONAK

Founded in 1964 by Marcel and Josette Nakam in Saint-Germain-des-Prés, Paris, Jonak emphasizes exceptional craftsmanship, thoughtful simplicity, and inspired creations that balance innovation with affordable pricing. With over 100 stores worldwide, Jonak has secured a place in the fashion industry and is considered an influential leader in women's footwear. A pair of Jonak shoes is essential for every French woman. Today, the founders’ grandchildren continue to enrich and structure Jonak’s DNA, ensuring the brand remains a family business with a united clan encompassing family members, collaborators, and workshops.

About RUE MADAME FASHION GROUP

Rue Madame Fashion Group (RMFG) was founded in 2010 by Ariane Zagury and is dedicated to bringing leading European fashion brands to Asia, including American Vintage, Gerard Darel, Hobbs, Jonak and Phase Eight, while also operating multi brand boutiques under the Rue Madame and Clémence by Rue Madame names. As of 2025, the Group has expanded across Hong Kong, Mainland China, Macau and Singapore, with nearly 50 retail points and a growing presence on 5 online platforms.

-Ends-