Hong Kong, 10th February 2022 – Rue Madame Fashion Group (RMFG) is pleased to announce the launch of it’s very first fashion online outlet – The Eastlet. Hong Kong’s only online fashion outlet carrying premium brands from all over the world. Providing high quality and authentic products and promising to amaze and bring smiles to the faces of their customers by delivering incredible items at marked-down prices.

Originally founded with the intent to disrupt the traditional approach to fashion consumption as well as to create more circularity in fashion. The Eastlet, is a collective comprised of over a hundred different brands, including apparel, footwear and accessories. It is a shopping platform that pays close attention to the unique culture and characteristics of each brand. The Eastlet knows the perfect look is not something to be worn once, focusing instead on high quality and contemporary pieces that can create a timeless and seasonless style that will remain relevant over time.

The Eastlet has carefully curated a unique selection of brands: the labels carried are already major fashion must haves in Europe, such as Sea NY, Philosophy, Yves Salomon, Portspure, Bellerose, Sessùn, Berenice, Joie etc. The Eastlet is thrilled to be working in collaboration with other contemporary fashion labels including Hobbs, Phase Eight, and Whistles etc. The E-commerce outlet aims to attract and excite customers with unexpected, versatile, trend-right looks at an attractive price from both online or in a bricks and mortar store. It is easy to find that piece you fell in love with last season and create your dream wardrobe for up to 80% off!

The Eastlet customers are as diverse and nuanced as the brands they carry. With exceptional customer service a priority, the site is desktop, mobile and tablet compatible enabling customers to enjoy The Eastlet experience anytime, anywhere.


Explore more from our outlet e-commerce shop: