Sweaty Betty is delighted to announce the opening of its first shop in Hong Kong in October 2019. Located in the ifc mall, an iconic world-class shopping mall in the city’s vibrant shopping and business district. This is the brand’s first location in Asia, adding to 60 shops in the UK and US, plus 27 Nordstrom shop-in-shops.

The store will showcase Sweaty Betty’s entire multi-sport activewear range including its famous bum-sculpting leggings and sports luxe pieces representing categories such as Run, Yoga, Workout, Swim and Ski. Complimentary services offered in Sweaty Betty’s London flagship store at 1 Carnaby Street will also be on offer at the IFC Mall store, including monogramming, kombucha on tap and personal shopping alongside with complementary classes. Décor will be designed in-house, with the London urban inspired fit-out and styled mannequins alongside the brand’s signature fun quotes and neon signs.