Kurios (formerly Pure Apparel) is a community-inspired activewear brand, the products are a collective vision, created by listening and learning from the community of PURE teachers and students. Simutaneously, the PURE Apparel family continues to expand by including a diversity of high-calibre brands.

A joint venture agreement has been signed between Rue Madame Fashion Group (RMFG) and PURE Group to oversee the management of PURE’s apparel business across all locations.