American Vintage was founded in 2005 by French entrepreneur Michael Azoulay. Noticing a lack of high quality T-shirt brands in Europe, he launched American Vintage to provide luxe and fashionable basics for the style-conscious. Virtually overnight the brand transformed the simple T-shirt from a wardrobe essential into a fashion must-have.
Today American Vintage is renowned for its high-quality natural fabrics, modern fits, and fashion-forward details including unique washes, raw edges and vintage treatments. The brand also boasts the widest selection of colors on the market with a unique palette ranging from classic neutrals to bright, fashion forward shades. Pure, light and feminine, each style can be layered or worn on its own to create a unique style. Best-sellers include the Massachusetts tees made from comfortable yet delicate Supima cotton.